Snickers Workwear – What we’re About
Snickers Workwear is part of the Hultafors
Group who provides a variety of premium brands for workers and craftsmen
globally. Snickers often drive the development of safety work wear products and
are both highly advanced and functional.
The Snickers workwear company was established in 1975 in Sweden and ever since
then, the Snickers brand has only got stronger in terms of popularity. This has
lead to the Snickers Workwear brand being one of Europe’s leading brands, which
today is represented in twenty different countries.
Snickers workwear has great potential for continual expansion in terms of
products and supplying new markets.
Between the years 1959 and 1972, Matti Viio, the founder of Snickers Workwear, was
an electrician by trade. The materials and tools used for electricians changed,
whereas the workwear worn by electricians didn’t. The workwear that
electricians wore was still the same as it was since the mid-nineteenth
century. The workwear used in those days were perhaps regarded as being high
quality and efficient. However, with advancements in the electrician’s field in
general the workwear was becoming ‘old hat’ and inefficient.
Matti Viio realised that
workwear used by engineers was simply not good enough and certainly was not up
to a good enough standard. Matti Viio did make suggestions to the manufacturers
and designers, but they did not listen to what he had to say and therefore,
decided to design his own workwear.
Matti Viio said that “One
day, I went home from work and designed my own garments to work in! That was my
protest against the established work wear industry. I wanted to show that we
workers have pride and know-how, and that our need of respect is the same as
that of all other groups in society.”
Snickers Workwear has always aimed and succeeded in solving work wear issues
for professionals working across different sectors. This is a result of the professionalism
that’s carried on throughout the company, in-particularly the know-how and
Rely on us
In each and every way both internally and externally, we are a partner that can
be relied upon. This is because we carry out plans and strategies at the right
time and try to exceed everyone’s expectations.
Business and organisations are all about the people; employees and customers. Employee’s skills and the way they treat
customers is often the difference between a run of the mill company and a very successful
We believe in our employees at Snickers
workwear and respect each and every individual. We support our employees in
their personal development through training and in becoming a part of the
success of the company.
Entrepreneurship is how it all started and it is the mindset we bring with us.
We work as a team, without prestige and strive towards common goals. Dedication
and pro-activeness are key in everything we do.
Integrity & Citizenship
Companies should not take short cuts and business ethics should strongly be
adhered to. Snickers workwear conducts business with the utmost integrity and take
social responsibility very seriously, as we promote environmental
Snickers workwear’s vision is to be the most desired partner for the distribution
of advanced workwear in order to become without doubt the number one choice for
craftsmen throughout Europe.
Our mission is to be the most dynamic and reliable partner through offering
the finest brands with original state-of-the-art work wear products and in turn
keeping craftsmen at the forefront.